Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
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Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.
"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York
✔ Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.
✔ Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.
✔ Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.
✔ 3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.
✔ Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.
✔ Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.
Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.
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30-DAY MONEY-BACK GUARANTEE
30-DAY MONEY-BACK GUARANTEE
We offer a 30 day money-back guarantee if you are not happy with your order for any reason.
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FREE SHIPPING WITHIN United Kingdom
Do you live in UK? Then your order is shipped for free. Delivery is handled by Royal Mail, or another well-known shipping service provider.
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4000+ SATISFIED CUSTOMERS
4000+ SATISFIED CUSTOMERS
Edith&Florence's has over 4000+satisfied customers and is rated 4.7/5.0.

RETIREMENT SALE
After 30 wonderful years in London, the time has come for us to close this chapter and begin a new one.
As a heartfelt thank you for all your incredible support and loyalty over the years, we’re offering up to 60% OFF everything in our retirement sale.
Once these pieces are gone, they truly won’t be coming back — so don’t miss your chance to shop your favourites before they’re gone for good.
Thank you for being part of our beautiful journey. Your support has meant more to us than we can put into words.
With love,
Edith & Florence
LOVED BY OUR CUSTOMERS
“Such a beautiful piece and really comfortable to wear. I’ve already had several compliments. Very happy with my purchase!”
Julie T. - Brighton
“I’m so pleased with my order. Lovely quality, flattering fit and exactly as described. Would definitely recommend Edith & Florence.”
Karen W. - Surrey
“Really lovely clothing and excellent value for money. It arrived beautifully packaged and I’m very happy with it.”
Margaret B. - Manchester
“Beautiful style and a lovely fit. It’s quickly become one of my favourite pieces in my wardrobe.”
Patricia H. - Essex
“Absolutely delighted with my purchase! The quality is lovely and it fits beautifully. I’ll definitely be ordering again.”
Sarah M. - London
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