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Ione | Short Sleeve V Neck Floral Midi Dress

Ione | Short Sleeve V Neck Floral Midi Dress

£101.24 £44.96 Save 55%
CLOSING SALE ENDS TODAY

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Ione | Short Sleeve V Neck Floral Midi Dress

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CLOSING DOWN SALE UPDATE: Our stock is limited, if the 'ADD TO CART' button still works, there is still some stock left!

EFFORTLESS FLOW WITH A FEMININE TOUCH

The Ione™ Short Sleeve V Neck Floral Midi Dress is designed for women who want to feel light, feminine, and effortlessly styled on warm days.

With its soft V neckline, delicate flutter sleeves, and gently gathered waist, this dress creates a flattering silhouette that flows naturally with your body. The lightweight fabric feels airy and comfortable, making it perfect for long days without compromising on style.

The flowing midi skirt adds movement and elegance, while the floral pattern brings a fresh and vibrant look to any occasion.

Why women love Ione™

• Soft lightweight fabric that feels breathable and comfortable
• Flattering V neckline for a feminine silhouette
• Flutter sleeves for a soft, elegant touch
• Flowing midi length that moves beautifully
• Perfect for warm days, casual outings, or relaxed gatherings

Feel light. Look feminine. Move effortlessly.

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30-DAY MONEY-BACK GUARANTEE

We offer a 30 day money-back guarantee if you are not happy with your order for any reason.

FREE SHIPPING WITHIN United Kingdom

Do you live in UK? Then your order is shipped for free. Delivery is handled by Royal Mail, or another well-known shipping service provider.

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4000+ SATISFIED CUSTOMERS

Edith&Florence's has over 4000+satisfied customers and is rated 4.7/5.0.

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RETIREMENT SALE

After 30 wonderful years in London, the time has come for us to close this chapter and begin a new one.

As a heartfelt thank you for all your incredible support and loyalty over the years, we’re offering up to 60% OFF everything in our retirement sale.

Once these pieces are gone, they truly won’t be coming back — so don’t miss your chance to shop your favourites before they’re gone for good.

Thank you for being part of our beautiful journey. Your support has meant more to us than we can put into words.

With love,
Edith & Florence

LOVED BY OUR CUSTOMERS

Julie T. - Brighton

“Such a beautiful piece and really comfortable to wear. I’ve already had several compliments. Very happy with my purchase!”

Julie T. - Brighton

Karen W. - Surrey

“I’m so pleased with my order. Lovely quality, flattering fit and exactly as described. Would definitely recommend Edith & Florence.”

Karen W. - Surrey

Margaret B. - Manchester

“Really lovely clothing and excellent value for money. It arrived beautifully packaged and I’m very happy with it.”

Margaret B. - Manchester

Patricia H. - Essex

“Beautiful style and a lovely fit. It’s quickly become one of my favourite pieces in my wardrobe.”

Patricia H. - Essex

Sarah M. - London

“Absolutely delighted with my purchase! The quality is lovely and it fits beautifully. I’ll definitely be ordering again.”

Sarah M. - London

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